Brand concept
Manko Switch is a switch brand with user penetration in the Chinese electrical industry, affiliated with Guangdong Jinli Electrical Appliance Co., Ltd. The company was founded in 1985 and is a partner of the Fortune 500 electrical brand.
Founding of the industry and repeatedly winning awards
Having been a switch and socket manufacturing enterprise for 38 years, it has successively obtained over 100 patents, Guangdong Province Top 500 Manufacturing Enterprises, and other qualifications and honors.
Complete equipment and strict quality control
Equipped with advanced and complete equipment, the testing center has been recognized as a CNAS laboratory by the China National Accreditation Commission for Conformity Assessment.
Strong alliance, creating value
As a manufacturing base for two Fortune 500 electrical enterprises, the alliance of strong companies continues to create industry value.
(Ranking of the "Top 500 Companies in the World" by Fortune Magazine in 2018)
Reliable quality, industry recognized
Establish partnerships with well-known brands such as Country Garden, Xiangjiang Group, Greenland Real Estate, Ronghe Group, the Pearl River Investment, and become the preferred cooperation brand for high-end real estate projects.
Crafty manufacturing, authoritative endorsement
With the spirit of striving for excellence as a craftsman, we aim to showcase "Chinese Smart Manufacturing" to the world.
Upgrade of Manko Switch Brand
From 2016 to 2018, Manko Switch implemented a brand strategy upgrade, proposing a new brand proposition of "Manko Switch Durable for 20 Years", and introduced an electrician branding strategy to establish a professional image of the brand electrician. It quickly launched a new business model and successfully achieved counter market sales.
Branding of Manko Electric
Based on the electrician branding strategy, Manko brand is the first to create an online communication platform that links users - Didi electrician platform. Using the O2O model to achieve urban dispatching and services, further improving the industry service level, and helping the electrician group overcome the unstable employment difficulties of receiving orders.
New Business Model of Manco Brand
By redefining channels and retail, providing overall solutions for channels and terminal systems, we aim to create value for distributors, terminal stores, and core users of Manco, achieving a win-win situation for all parties.
In the era of new consumer upgrades, Manco Switch focuses on creating product systems, research and development systems, quality systems, service systems, supply systems, and commercial system platforms. It has transformed from a traditional product manufacturer to a provider of overall solutions for building electrical systems, committed to providing high-quality and livable electrical life worldwide.